Apple is launching its new iPhone in the midst of a global pandemic, with many stores closed and the open ones under strict public health guidelines. After revealing the Apple Watch, Tim Cook strode on stage wearing it.If this were any other year, the launch of the iPhone 12 would mean winding lines outside stores around the world as customers wait to become among the first to get their hands on Apple's new devices.īut 2020 isn't like any other year. Oh and, one more thing, if you’ll excuse the phrase. This in-person element is happening, so the demos of the headset to guests can take place. This year’s WWDC is virtual, but-crucially-with an in-person presence from a small group of developers and guests. Which makes sense as the first comments will come from people checking out the headset in person. Mark Gurman previously said that he understood that the headset would be unveiled at an Apple event which was live, not virtual. The trademark came from a company called Realityo Systems LLC which, according to Ortolani, “has the exact same address as the shell corporations Apple used to hold onto the macOS California names.”Īdditionally, another filing in Uganda earlier this year even uses Apple’s San Francisco font.ĭoes this all mean the product will definitely be unveiled? The first iPhone, iPad and Apple Watch were all unveiled months and months before going on sale. MORE FROM FORBES Apple Watch Series 8: Surprising Design Revelation In New Leak By David PhelanĪpple usually announces a product and releases it a few days later, except if it’s an entirely new product category. The trademark is “specifically for ‘wearable computer hardware’ ”, Ortolani says.įor me, the biggest reason to suggest that the headset could be unveiled this week is that WWDC is all about developers and, to use the headset, apps will be required, so devs will need to start working on them straight away to have them ready for the new product. Now, that date, I hardly need to point out, is mere days after WWDC’s keynote and such deadlines are sometimes set for just after an unveil. It’s been filed with Jas a deadline for international filing. That’s widely believed to be the name of the operating software for the AR headset. That may have changed now, thanks to a new development: Parker Ortolani from The Verge has said that a company has registered the trademark RealityOS. According to Gurman, the Apple Board has recently been given access to a demo of the headset, so it sounds like it’s near, but there was little appetite for the idea of a WWDC reveal. Well, even the most clued-up analysts like Mark Gurman have been reluctant to predict that WWDC would be the moment for this reveal, saying only that it would be this year. We’ll know exactly what’s going to be announced in just a matter of days. Oh, and by the way, you’ll see below that the June 8 date is mentioned in relation to trademarks but it could be a coincidence, after all, according to a trademark lawyer. Then a third event will presage the onsale date, perhaps in a year from now. Neural radiance fields, er, NeRFs (Apple probably won't call it that) will be featured in surprises that few are expecting.”Ī second event will take place probably in January 2023, according to Scoble, and that’s when we’ll finally see the hardware, he believes. He thinks there will be related news at WWDC, specifically, “WWDC will introduce a new development environment for a new kind of photorealistic 3D scenes, avatars, and much more. Tech blogger Robert Scoble, aka, feels that we won’t see the headset in any way until next year. That all makes sense, of course, and we’ve all seen countless AirPods knock-offs to know that imitation is far from the sincerest form of flattery. Kuo goes on: “I'm sure that if Apple announces AR/MR headset and its OS at WWDC, competitors will immediately kick off copycat projects and happily copy Apple's excellent ideas, and hit the store shelves before Apple launches in 2023.” But Kuo says even realityOS won’t be announced. After all, I never expected the product to be released, rather that it would be teased and the operating software announced as coming soon so developers could start work immediately on crafting apps for it. Perhaps I’m being overly optimistic but a bit of me is still hopeful that there could be some news. I agree with all of that, but note that he says “release”, not unveil, announce or something like that.
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